Author: aarondelao31

It may seem like enough work just keeping up with the Joneses in the arena of web optimization, but unfortunately, that’s not enough in our rapidly progressing digital society. More and more web users are accessing the internet through their mobile devices rather than on a desktop or laptop.

Why?

Because they are all on their phones, all the time. We are all on our phones all the time.

It’s a no-brainer. Should I wait until I get home and ask Google this question on my MacBook, or should I just take a moment to ask Siri to search the internet for this query right now? Users are choosing the latter option more and more frequently, so it’s time we catch up with them and make our sites as responsive to mobile use as possible.

Mobile Equity

It’s absolutely crucial to optimize your site not only for your favorite mobile device or the one your customers use most often, but also for all other mobile devices. An Android user doesn’t want to be left in the dark because they can’t navigate your site as well as their neighbor with an iPhone.

Consider the user experience on all devices when making changes to your current site to optimize it for mobile.

Keep Your Site

Don’t make a separate site for mobile users. This will confuse users, and they may end up on the mobile version even from a desktop. This also creates more work for you. Google may even punish you for creating duplicate content.

Instead, make changes to the website you’ve already got set up. That way, regardless of how they’re viewing, their viewing and using experience will be seamless.

Clickable Calls to Action: Buttons Matter

You always want to direct your site viewer to a next step through a call to action. Making that action clear and simple is key.

Buttons are a great user-friendly call to action. Making sure buttons are large enough to be clicked on a touch screen is important for mobile. You want to minimize the chances that they will miss the button or accidentally hit another link that takes them elsewhere. When it comes to buttons, the bigger, the better.

Making your phone number a clickable button is also a great idea. If site visitors have any questions your site doesn’t clearly answer, they can get in touch with you after one click of a button. Speaking to them directly greatly increases chances of gaining another customer, so make sure they can speak to you via one click on a big button.

Easy Navigation Increases Conversion

If going through the work of mobile optimization seems too laborious or unnecessary, don’t look at it as making browsing easier for readers. Instead, think of it as making your site or business more profitable.

Navigating a site easily means users will be able to find what they’re looking for. No one wants to do business with a company that makes their life difficult. If mobile navigation is poor, they will leave the site shortly.

The more users navigating smoothly on your site and considering your business, the more business you’ll get. And if the users are always on their phones, that’s a great place to reel them in.

Search engine optimization is vital to the success of any business in any industry. It allows companies to attract more customers, increase profits, and enhance their reputation. Potential customers can’t patronize your business if they don’t know it exists. The internet, specifically search engines, is how a majority of consumers discover new products and services. However, most consumers are extremely busy and don’t have time to sift through thousands of search results. Catch the eye of potential customers by putting search engine optimization and other digital marketing techniques to work for you.

Why SEO?

SEO ensures that your business will be noticed by potential customers. It ensures that your company’s website appears high on the list of results after consumers search certain keywords that pertain to your business’s operation. It is one of the most popular forms of digital marketing because it is extremely effective and not terribly difficult to enact with time and knowledge.

PPC, Social Media Advertising and Beyond

Beyond SEO, there are several other tools that Dallas / Fort Worth businesses can use to boost their rankings both online and in the local market. These methods of digital marketing are pay per click and social media advertising.

Pay per click advertising is when ads are placed on search engine results, yet the advertiser only pays a small fee when their ad is clicked. However, this can become tricky because the ad will only be displayed when certain keywords come up in the search. For popular keywords, a company may have to bid against its competitors for the top spot. However, if a strong strategy is enacted, then this can be a very lucrative advertising tool.

Social media advertising can also be quite effective for many businesses because people spend a great deal of time on various social media sites. Social media ads are easy to specifically target consumers who may potentially be interested in your products making it an effective form of marketing.

Benefits of Digital Marketing

It is important for companies to focus their advertising efforts in locations that their target demographic will see. Luckily, SEO, PPC, and social media advertising cover a wide range of demographics because in this day and age nearly everyone uses computers and the internet.

Putting your marketing budget to use will get you results. A successful SEO campaign will produce significantly more new sales than a simple radio or TV ad that can only reach a limited audience in a small amount of time. Digital marketing is much more enduring and far-reaching.

Local SEO for DFW Businesses

Digital marketing strategies won’t be effective if they aren’t enacted with forethought and attention to detail. Luckily for businesses in the Dallas/Fort Worth area, Dallas SEO Boss is here to help.

We specialize in all the above-mentioned forms of digital marketing, and we want to help your business succeed quickly and efficiently. Please don’t hesitate to contact us if you have any questions or if you would like more information about our services.

Be sure to pay attention to the latest trends in digital marketing techniques so that you can give your company its best chance of success. Don’t wallow in the stone age, devoid of modern digital marketing strategies, because your competition surely won’t.